10. Uluslararası Adana Lezzet Festivali
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The festival year by year

Themes, visitor figures and results reports from 2017 to today.

20259. edition

9th International Adana Taste Festival

From Generation to Generation

10–11–12 October 2025 · Adana Merkez Park

Held on 10–11–12 October under the theme “From Generation to Generation,” the 9th International Adana Taste Festival welcomed over 700,000 visitors. Opened by Adana Governor Yavuz Selim Köşger, the festival ran for three days at Merkez Park with panels, workshops and talks — reaching roughly 55 million digital impressions and 65+ million advertising reach.

  • Content and branding were adapted to “From Generation to Generation”; stand, young chefs and race applications went digital.
  • Istanbul and Adana press conferences, a festival jingle, mobile portal and multi-channel content built pre-festival visibility.
  • Simultaneous publishing across Instagram, YouTube, TikTok, X, LinkedIn and Facebook, amplified by influencer and news partnerships.

700.000+

Visitors

55M+

Digital impressions

65M+

Ad reach

34+

Participating brands

2024

8. ed.

8th International Adana Taste Festival

Adana with Its Roots

17–18–19–20 October 2024 · Adana Merkez Park

Spread across four days (17–20 October) under “Adana with Its Roots,” the festival welcomed over 835,000 visitors. It opened with agriculture conferences at Adana Museum, then continued with panels and workshops at Merkez Park. The first Taste Festival Run stood out. The media report recorded 3,555 news mentions and over 46 million reach in Sep–Nov 2024.

Visitors
835.000+
Digital reach
35M+
Press mentions
3.555
Participating brands
100+
2024 Media Report (PDF)

2023

7. ed.

7th International Adana Taste Festival

In the Centenary of the Republic

6–7–8 October 2023 · Adana Merkez Park

Opened with the traditional barbecue-fire ceremony on 6–8 October in the Republic’s centenary year, the festival welcomed over 923,000 visitors. Gastronomy conferences and the Young Chefs Competition stood out, with 5M+ social engagement and 38M impressions.

Visitors
923.000+
Impressions
38M+
Participating brands
165+
2023 Results Report (PDF)

2022

6. ed.

6th International Adana Taste Festival

Heritage from Past to Future: Cuisine

7–8–9 October 2022 · Adana Merkez Park

Opened by Governor Süleyman Elban on 7–9 October, the festival welcomed about 667,400 visitors. Over three days it recorded 261,500 kg of meat and 196,800 litres of şalgam consumed, plus 453 print, 225 TV and 2,565 online news items and 30M+ engagement.

Visitors
667.400+
Ad reach
37M+
Engagement
30M+
2022 Results Report (PDF)

2021

5. ed.

5th International Adana Taste Festival

Geography Is Flavour

8–9–10 October 2021 · Adana Merkez Park

Under “Geography Is Flavour” (8–10 October), President Recep Tayyip Erdoğan opened the festival by lighting the barbecue fire. About 300,000 visitors attended; 196 TV and 2,877 online news items and 31M+ impressions were recorded.

Visitors
300.000+
Impressions
31M+
Participating brands
165+
2021 Results Report (PDF)

2020

4. ed.

4th International Adana Taste Festival

Adana in All Its Inspiring Colours

9–10–11 October 2020 · Digital / Online

Held fully digitally for the first time during the pandemic, the festival became one of Türkiye’s most comprehensive digital gastronomy events. Over three days, chefs, speakers and livestreams reached tens of thousands of viewers — with 10.6M+ impressions and 1M+ engagement on the festival account alone.

Impressions
10,6M+
Engagement
1M+
Livestream views
53.000+
2020 Summary Report (PDF)

2019

3. ed.

3rd International Adana Taste Festival

Grand Mediterranean Feast

4–5–6 October 2019 · Adana Merkez Park

Under “Grand Mediterranean Feast” (4–6 October), chefs and speakers from the Mediterranean basin gathered in Adana. Names such as Dario Cecchini, Danilo Zanna, Sahrap Soysal and Eyüp Kemal Sevinç took the stage; total reach exceeded 30 million with over 270,000 visitors.

Visitors
270.000+
Total reach
30M+
Participating brands
150+
2019 Results Report (PDF)

2018

2. ed.

2nd International Adana Taste Festival

In the Name of Tradition’s Strength

12–13–14 October 2018 · Adana Merkez Park

Hosted by the Adana Governorship with Ministry of Culture and Tourism support (12–14 October). Guest country China brought traditional music, gastro-shows and Chinese cuisine. The festival became a building block for Adana’s gastronomy tourism and UNESCO Creative Cities path.

Visitors
160.000+
Guest country
Çin
Ad reach
10M+
2018 Results Report (PDF)

2017

1. ed.

1st International Adana Taste Festival

The first gathering

2017 · Adana

The Adana Taste Festival was first held in 2017 to introduce the city’s local and traditional culinary culture nationally and internationally. Welcoming about 35,000 visitors, the inaugural year brought street flavours, masters and local producers to a wider audience — launching a ten-year journey with roughly 3 million reach / impressions.

Visitors
35.000+
Reach / impressions
3M+
Festival edition
1.